According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals six principles marketers can use to craft effective email copy.
In this Web clinic replay, you’ll see how an event management software provider increased its lead inquiry rate 349% by optimizing its email copy using a patented, repeatable methodology.
Flint also shares some key principles from these discoveries you can use to craft email copy quickly and effectively.
The live optimization was great and the audience participation helped to drive the lessons home –Joe
Good pace that covered many different parts of an email –Stephen
A session focused on emails for one particular industry –Alex
Video Production and Editing