Marketing Multiple Products

How radical thinking about a multi-product offer led to a 70% increase in conversion

Conversation with customers can become a challenge for landing pages cluttered with products and content.

So how do you present multiple products to the marketplace in a way that maximizes conversion?

In this Web clinic, Austin McCraw, Jon Powell and Ben Huppertz, all of MECLABS, revealed the results of a recent experiment that put multi-product marketing to the test.

The team also shared three objectives that multi-product marketing strategies must achieve to be effective.

Here is some feedback from the live audience of the Web clinic:

I liked how testing is not always intuitive on the expected results. – Cliff

I would love to see how to improve the conversation on a page with multiple free offerings. – Bryce

I’d like to see if personalization of forms makes a difference and what tools you would use to do that. – Menno



Ben Huppertz
Austin McCraw
Jon Powell


Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Selena Blue
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett



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