Conversation with customers can become a challenge for landing pages cluttered with products and content.
So how do you present multiple products to the marketplace in a way that maximizes conversion?
In this Web clinic, Austin McCraw, Jon Powell and Ben Huppertz, all of MECLABS, revealed the results of a recent experiment that put multi-product marketing to the test.
The team also shared three objectives that multi-product marketing strategies must achieve to be effective.
Here is some feedback from the live audience of the Web clinic:
I liked how testing is not always intuitive on the expected results. – Cliff
I would love to see how to improve the conversation on a page with multiple free offerings. – Bryce
I’d like to see if personalization of forms makes a difference and what tools you would use to do that. – Menno
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