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Author
Gina Greco 1 posts 0 comments
Gina Greco, Senior Research Manager, MECLABS Institute As a research manager, Gina works with her Partners in a multitude of different areas including landing pages, banner ads, email templates and shopping cart experiences to help optimize and test for increased results. She began her career with MECLABS in 2011 and has helped multiple Partners with test strategies and optimization efforts. Before MECLABS, Gina worked as a manager for Citibank and graduated with a degree from the University of North Florida, where she majored in marketing. In her spare time she enjoys walking her dog, Cannoli, on the beach and spending time with friends and family.
The checkout process is one last opportunity for marketers to connect with customer before they leave your site. Read on for six testing ideas for optimizing your checkout process that you can use aid your testing efforts.