A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling Solutions and talks mainly about how this page, and pages like it across the industry, can benefit from a clear, compelling value proposition.
You might also like:
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Customer Value: The 4 essential levels of value propositions