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E-commerce Marketing

Online leads and offline closes

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…

How do You Stop Shopping Cart Abandonment?

Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…

August 9th Clinic Notes

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

Where’s My Discount Code?

When you are making a purchase online and come to a page in the shopping cart where they ask you to enter a discount code or coupon code, how do you feel? If you have a code, you probably feel quite good. If you don’t, you’ll likely feel…

eBay Stores

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?c2r This…

Amazon OLS Stores

We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?caw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?car Are the…

Yahoo! Stores

At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers. In that report, we offered a caveat which seems prophetic in hindsight: A Yahoo!…

Marketplace Manager

We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. In the July Edition of the Journal, we posed a thought provoking question: Consider…

Marketplace Manager

Test Number: #070501-ECO Word Count: 3400+ Focus: 13 Questions How does the new online service Marketplace Manager work? On which sites does Marketplace Manager list your product? How effective is Marketplace Manager? Is Marketplace Manager…