Trending
- The 21 Psychological Elements that Power Effective Web Design (Part 3)
- The 21 Psychological Elements that Power Effective Web Design (Part 2)
- The 21 Psychological Elements that Power Effective Web Design (Part 1)
- A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help you increase conversion
- Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to A/B testing?
- The Myth of the Brand Promise
- Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)
- Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue
- Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test
- Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
Browsing Category
Lead Generation
Lead-gen clinic wrap-up notes
For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including:
three…
Last call: Lead-gen Web Clinic in one hour
We're gearing up for another lively session with today's free Web Clinic:
Filling the Pipeline: Lead generation strategies that got an 86% increase
We'll examine three tests we conducted with our research partner to demonstrate how…
Welcome InTouch, Inc., our new demand generation and lead management experts
MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…
The upside and downside of email capture on the first page
More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page.
Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…
Email Capture Popups Tested
Test Number: #020102-SD
Word Count: 3700+
Focus: 7 Questions
Why is it so important for the web marketer to capture the email address of his site visitors?
How much impact can a well worded popup have on your email signup…
Email Capture Popups Tested
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy?
Retailers, Publishers, Consultants... here is what we have…