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- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
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The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
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Lead Generation
Lead-gen clinic wrap-up notes
For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including:
three…
Last call: Lead-gen Web Clinic in one hour
We're gearing up for another lively session with today's free Web Clinic:
Filling the Pipeline: Lead generation strategies that got an 86% increase
We'll examine three tests we conducted with our research partner to demonstrate how…
Welcome InTouch, Inc., our new demand generation and lead management experts
MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…
The upside and downside of email capture on the first page
More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page.
Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…
Email Capture Popups Tested
Test Number: #020102-SD
Word Count: 3700+
Focus: 7 Questions
Why is it so important for the web marketer to capture the email address of his site visitors?
How much impact can a well worded popup have on your email signup…
Email Capture Popups Tested
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy?
Retailers, Publishers, Consultants... here is what we have…