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Lead Generation
Filling the pipeline … our lead-gen presentation arrives
As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase.
If you couldn't catch it live, we hope you'll find the…
Lead-gen clinic wrap-up notes
For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including:
three…
Last call: Lead-gen Web Clinic in one hour
We're gearing up for another lively session with today's free Web Clinic:
Filling the Pipeline: Lead generation strategies that got an 86% increase
We'll examine three tests we conducted with our research partner to demonstrate how…
Welcome InTouch, Inc., our new demand generation and lead management experts
MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…
The upside and downside of email capture on the first page
More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page.
Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…
Email Capture Popups Tested
Test Number: #020102-SD
Word Count: 3700+
Focus: 7 Questions
Why is it so important for the web marketer to capture the email address of his site visitors?
How much impact can a well worded popup have on your email signup…
Email Capture Popups Tested
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy?
Retailers, Publishers, Consultants... here is what we have…