About MarketingExperiments: How we curate the world’s largest library of research in optimization

MarketingExperiments was the first web-based research lab to conduct experiments in optimizing sales and marketing processes.

Today, with multiple optimization indices and formulas MarketingExperiments, as part of the MECLABS Institute, is forging research partnerships with key companies such as The New York Times, Google and Verizon.

These partnerships are driving more breakthrough discoveries and have enabled MECLABS and the MarketingExperiments publishing branch to develop the world’s largest collection of optimization-related experiments and case studies.

  1. We publish everything for free online for easy access to our research library.
  2. We teach it to our certification students (and help them become experts in Landing Page Optimization, Email Messaging Optimization or Online Testing Optimization).< more…>
  3. Through MECLABS, our parent institution, we conduct joint experiments with our Research Partners (and help them optimize their subscription, lead gen, advertising or ecommerce offers). < more…>

Through our research, we have been fortunate to collaborate with many of the web’s leading thinkers. We are grateful for everyone’s help and insights. And though we still have more questions than answers, we are truly committed to discovering what really works.

Much of the Lab’s research is predicated on strong private sector partnerships. To conduct practical experiments and glean useful data, MarketingExperiments works with partners such as these
(see actual examples of this work in our Research Briefings):

  • The New York Times
  • Verizon
  • Reuters Group PLC
  • Google
  • Cox Media
  • Capital One
  • Johnson & Johnson

The MarketingExperiments Team

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. Blog Posts | LinkedInLinkedIn | Twitter
Austin McCraw Austin McCraw, Senior Director, Editorial Content, MECLABS Institute From web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night. Blog Posts | LinkedIn | Twitter
Talor Levy Talor Levy, PMP®, Project Manager, MECLABS Institute Talor focuses on curating relevant content for MarketingExperiments. Prior to joining MECLABS, Talor was a Part 107 licensed drone pilot and founder of Ukko Aerial Solutions – a drone photography company based in Colorado Springs, CO. A graduate of Western Governors University and certified in numerous fields across technology and project management, Talor specializes in leveraging technology to optimize processes and deliver project success.
Blog Posts

Several other MarketingExperiments team members, present and retired, also contribute to this blog, including: Zuzia Soldenhoff-Thorpe, Dr. Chuck Coker, Kaci Bower, Adam T. Sutton, David Meerman Scott, Joelle Parra, Heather Andruk, Hunter Boyle, Greg Burningham, Adam Davis, Peg Davis, Jimmy Ellis, Anna Jacobson, Andy Mott, Aaron Rosenthal, Arturo Silva, Corey Trent, Nick Usborne, Dustin Eichholt, Brad Bortone, Eric Coffman, Warren Staley, Allison Banko, John Nye, Erin Hogg, Taylor Kennedy, Nathan Thompson, David Kirkpatrick, Alex Abell, John Tackett, Michael Rendon, Sam Caruso, Carmen Weeks, Matthew Hertzman, Taylor Lightfoot, Eddie Lutz, Daniel Beulah, Lauren Pitchford, Kayla Cobb, Anuj Shrestha, Dave Green, Josh Wilson, Jessica Lorenz, Shelby Dorsey, Ben Huppertz, Kylie Hyer, Joey Taravella, Jon Powell, Spencer Whiting, Diana Sindicich, Andrea Johnson, Benjamin Filip, Maria Hendricks, Emily Munns, Lindsay Johannesen, Amy Tulley, Martha Faulk, Liva LaMontagne, John Durrett, Kayla Wainwright, Regina Love, Micah Shull, Gina Townsend, Michael Powers, Selena Blue, Mike Xiao, Scott Howard, Derrick Jackson, Ken Bowen, Gregory Hamilton, Scott Snodgras, Brian Street, Gaby Paez, Bob Kemper, Adam Lapp, Paul Cheney, Rebecca Strally, Jesse Gomes, Jesse Kraker, Hannah Martin and Shaniah McGlaughlin.