• Likes
  • Followers
  • Subscribers

Trending

  • How To Use a New AI App and AI Agents To Build Your Best Landing Page
  • The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
  • How MECLABS AI Is Being Used To Build the AI Guild
  • MECLABS AI’s Problem Solver in Action
  • MECLABS AI: Harness AI With the Power of Your Voice
  • Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
  • MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
  • MECLABS AI: A brief glimpse into what is coming!
  • Transforming Marketing with MECLABS AI: A New Paradigm
  • Creative AI Marketing: Escaping the ‘Vending Machine Mentality’

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

MECLABS – AI
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    AI + Synoptic Layered Approach = Transformed Webpage Conversion

    AI Customer Simulations: A Marketing Revolution!

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Copywriting: 5 Proven Discoveries That Strengthen Copy
  • How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic
  • syllogism-definition-branding
Return to "How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using…"
syllogism-definition-branding

syllogism-definition-branding

Next
Previous

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

MeclabsAI

CTA

Struggling with landing page conversions?

Transform your landing page with MeclabsAI >>

Marketer Vs Machine

We need to train the marketer to train the machine.

Watch Now >>

Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

See Course >>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2024 - MECLABS Institute. All Rights Reserved.

Sign in
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
Sign in

Recover your password.

A password will be e-mailed to you.