Online Testing and Optimization Solutions Quick Guides

One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, Gina Townsend, Director of Operations, MECLABS, put together quick guides of testing solutions to help you determine which platform is right for your situation …


Google Website Optimizer

Take a quick look at the free Google Website Optimizer, but keep in mind that Google doesn’t offer much support, if any.


Adobe Test&Target

This blog post takes a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.



We take a quick look at marketer-friendly (although less flexible) Unbounce.


Content Management Systems

Take a quick look at testing plug-ins for content management systems, particularly Drupal.


Internal Proprietary Tools

This post looks at internal proprietary tools … which vary widely. That said, we wanted to cover a few basic considerations.



Take a quick look at SiteSpect, which can be a great solution, as long as you have the staff necessary to fully utilize it.


Visual Website Optimizer

This blog post looks at Visual Website Optimizer as a possible solution to your online testing needs.



Take a quick look at Liveball, a hosted, software-as-a-service solution.