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David Kirkpatrick 23 posts 5 comments

David is a reporter for MarketingSherpa (our sister company) and has over twenty years of experience in business journalism, marketing and corporate communications. His published work includes newspaper, magazine and online journalism; website content; full-length ghosted nonfiction; marketing content; and short fiction. He served as producer for the business research horizontal at the original Office.com, regularly reporting on the world of marketing; covered a beat for D/FW TechBiz, a member of the American City Business Journals family; and he provided daily reporting for multiple LocalBusiness.com cities. David’s other media and corporate clients include: USA Today, Oxford Intelligence, GMAC, AOL, Business Development Outlook and C-Level Media, among many others.

Email Marketing

MarketingSherpa Email Summit 2011 One-on-One Case Study

David Kirkpatrick Jan 26, 2011 0
A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011. Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…
Email Marketing

Live Optimization with Dr. Flint McGlaughlin at Email Summit 2011

David Kirkpatrick Jan 24, 2011 3
At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…
Email Marketing

Email Marketing Optimization: Email messaging 101

David Kirkpatrick Nov 5, 2010 2
Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.
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