Peg Davis 63 posts 0 comments

Local newspaper ad revenue is shrinking dramatically. Ask any sales executive at any old style paper and they’ll confirm it. If they’re a friend, I suggest you have a hanky, a shoulder, and maybe a martini ready for them before you ask.…

Ultra-personal ad floggers promise to push hand-crafted, micro-targeted messages to all of your subscription media, whether you want them or not. Local, mobile search, “LoMo” for short, is the other side of the coin in this new,…

“Extremely targeted advertising will become indistinguishable from content.” Nicholas Negroponte, Being Digital, 1995 Targeted ads are in your email, on your search pages. Companies already track your habits and push selected ad content…