Webinar Testing: Ask your customers what works best for them

As a teenager, one of my first jobs was as a file clerk at a car dealership.

Sitting upon one of the old filing cabinets across from my desk was a quote on a dingy piece of paper — which looked more like parchment thanks to the direct sunlight that shone through the sales floor windows — that read …

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Kenneth B. Elliott, Vice President of Sales, Studebaker Motor Corp., 1941.   

Every three weeks, MarketingExperiments shares some of our research findings, along with actionable optimization advice, through our Web clinics.

If you’re new to our Web clinics, they are hour-long webinars that we use to help the marketing community in three primary ways:

• Share split test experiments, creative samples and the results of those experiments

• Provide teaching, interpretation and key transferrable principles discovered from the cumulative results of our testing and optimization efforts

• Practical application of those transferrable key principles and our methodology through live optimization of audience-submitted pages, emails, ads, etc.

Although Kenneth’s advice still inspires me, I discovered that it’s missing one small thing …

Learn how to better serve your customers by asking them.   

So, in the spirit of Kenneth’s customer service philosophy, we have included some poll questions on our Web clinics to help us optimize our approach to Webinars.

Your feedback is very much appreciated, as it will help us better serve you.

(Please Note: The time selections in the poll below are based on EST/EDT.)

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