Lead Generation: Drive better ROI from your marketing campaigns

By Daniel Burstein On Oct 13, 2010

Many of us here in the lab headed out to California last week, a more successful West Coast swing than our hometown Jaguars thanks to a great MarketingSherpa B2B Marketing Summit. While in the Bay Area, our own Flint McGlaughlin, Managing Director (CEO) of MECLABS, headed down to Cisco headquarters in San Jose for an IPTV broadcast to the networking company’s worldwide partner community about driving better ROI from marketing campaigns.

Here’s a clip from a quick interview after the broadcast, about three simple principles that can help you optimize website conversions…

Flint will next be speaking live at the MarketingSherpa B2B Marketing Summit ’10 in Boston on October 25-26. He will be delivering the summit’s keynote, entitled, “Optimizing the Entire Sales Funnel: Three essential principles one company used to drive a 272% lift in leads generated online – plus live optimization.”

Flint will next be speaking virtually on our October 20 Web clinic – “Double the Value of Your Online Testing: Don’t just get a result, get the maximum customer insights.”

Related Resources

MarketingSherpa B2B Marketing Summit ’10 – Boston, October 25-26

“Double the Value of Your Online Testing: Don’t just get a result, get the maximum customer insights” Web clinic – October 20

B2B Marketing: Marketing automation helps with lead nurturing and management

B2B Marketing Summit Wrap-up: Quick takeaways distilled from 211 marketers on lead nurturing, social media marketing, and more

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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3 Comments

tewks says 14 years ago

Looking forward to hearing Flint in Boston (or Waltham actually!)

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Sean says 14 years ago

“The eye path matches the decision path” v.nice…be good to see an app / chrome extension in this space – overlays heat maps on users sites with eye / decision path maps.

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Kate says 14 years ago

Absolutely necessary to have a compelling offer (specificity), good customer communication (continuity) and follow-through (relevance). These tips are specifically for web marketing, but are definitely derived from larger, more established principles in marketing. What the next level of web development will emphasize is connections– what do your friends recommend? We’ve found that customers who come to a brand via a recommendation are more engaged and more forgiving of mistakes. To translate that into website optimization, it’s key to have “sticky” buttons for facebook, twitter, etc.

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