Are You Missing Copy on Your Page?

How adding the right paragraph generated a 36% lift

Communicating everything a customer needs to move forward in your sales process is vital.

In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, revealed three copy intensifiers you can use to evaluate and optimize your copywriting effectively.

Austin also shared how one company captured 36% more total sales by adding a simple paragraph to its page using the intensifiers featured in this clinic.

Here’s what some of your peers are saying:

Always enjoy your webinars and appreciate the mounds of free information you provide. You guys make me a better marketer! –Cynthia

Just a little more time spent on live ops would be perfect. –Ron

Overall it’s great to see the importance of copy and how a small change can make a huge difference. –Darren

Credits:

Presenter
Austin McCraw

Writers
Jon Powell
Austin McCraw

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steve Beger
Shaney Burnett
Zachary Godfrey
Erin Hogg
Jessica Lorenz
Regina Love

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