Companies have long been using microsites to connect potential customers with specific products or services.
However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as:
- How many different audiences can a microsite really serve?
- What is the optimal number of products or offers we can show?
- Is it possible to have too much design or copy?
- How should the microsite connect to our overall sales funnel?
In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed the results of a recent experiment with a physician-only social network that increased leads by 155% without negatively affecting SEO.
Jon also shared three transferrable principles to answer some of the tough questions surrounding microsite designs.
Here is some feedback from the live audience of the Web clinic:
The example of how adding content can help conversions was really helpful. –Kathy
I wish they were just a little bit longer. –Brenda
The information presented in the slides was clear and to the point and the presenter kept it interesting. –Mike
Credits:
Presenters
Jon Powell
Writers
Austin McCraw
Jon Powell
Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe
Technical Production
Steve Beger
Melissa Elbert
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett