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Austin McCraw 35 posts 28 comments

Austin McCraw, Senior Director, Editorial Content, MECLABS Institute. From Web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night.

Don’t Waste Your Value Proposition

Austin McCraw 0
It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…