Online Marketing Optimization: Does my 95-year-old Grandmother Understand Split Testing Better than…
How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.
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Do call us, we won’t call you: How to decide whether to emphasize your phone number
How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.
Flash in a Pan: Do loops of creative on home pages deliver ROI or higher bounce rates?
Do multi-frame Flash ads help or hinder your conversation rate...
Translate Holidays into Dollars: How to Structure Your Offer’s Metamorphosis
Thanks to the holiday shopping season, your customers have an external deadline. Here’s how to make the most of that sense of urgency on your ecommerce site...
From conversation to conversion, part 2
Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible.
Still, as long as…
From conversation to conversion
In our recent webinar for the ADMA, "Optimise Your Online Marketing ROI," we discussed the art of communicating with your customer on your website.
We also optimized a handful of participants' sites to demonstrate how communicating with…