Author

Mike Xiao 1 posts 0 comments

Mike Xiao, Research Manager, MECLABS Institute Mike works daily with Research Partners in the development and implementation of optimization testing strategies across a variety of online marketing channels. He attended the University of Florida, where he earned his B.S. in finance and minored in anthropology. Before MECLABS, he worked on the customer service staff at Publix, where working was only sometimes a pleasure. In his spare time, Mike enjoys film, reading and racquetball.

A/B Testing

A/B Testing: The value of choice in decision-making

Mike Xiao May 15, 2014 1

Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…