This research brief will answer the following questions: What is the most effective way to handle shopping cart abandonment? How effective are current cart recovery efforts? Which cart-recovery email templates are most…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: PPC Ad Copy (Windows Media Audio) PPC Ad Copy (RealMedia) This research brief will answer the following questions:…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia:…

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We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cdw RealMedia:…

This research brief will answer the following questions: What is an email welcome message sequence? How many repeat visitors can an email welcome message sequence generate? What kinds of messages should you use?…

We recently released the recording of our Long Copy vs. Short Copy clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cxw RealMedia:…

Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief. Our focus in most of those articles has been optimizing PPC campaigns in general or…

We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In a previous report, we looked closely at optimizing sites to achieve a high Google…

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…

At MarketingExperiments.com, we have repeatedly stressed this point: The best publishers are good retailers; the best retailers are good publishers. However, many pure retail operations lack the in-house talent or the strategic…

We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia What if you could leverage a few simple tests to optimize the price of your online offer?…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than ten months of research... Section 2 addresses five questions: Why do some programs achieve stellar results, while…

MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…

Test Number: #020102-SD Word Count: 3700+ Focus: 7 Questions Why is it so important for the web marketer to capture the email address of his site visitors? How much impact can a well worded popup have on your email signup…

You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here. Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…