PPC Ad Copy

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: PPC Ad Copy (Windows Media Audio) PPC Ad Copy (RealMedia) This research brief will answer the following questions:…

Page Weight

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cqw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…

Subscription Revenue

This research brief will answer the following questions: What are the benefits of offering pre-paid or extended-term options for potential paying subscribers? What is the ideal time frame for a recurring-revenue subscription…

Amazon OLS Stores

We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?caw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?car…

Natural Search Engines

We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In a previous report, we looked closely at optimizing sites to achieve a high Google…

Google AdSense

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

Offer Pricing

We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia What if you could leverage a few simple tests to optimize the price of your online offer?…

Google PageRank Tested

We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…

Web Metrics

Test Number: #040502-SE Word Count: 3800+ (16 pages) Focus: 9 Questions How can you lose money even if your basic calculations are correct? (It is easier than you think.) How can you keep from miscalculating the cost of…

Web Metrics Tested

In this section, we move from data to analysis, from theory to practice. We focus on just two key spreadsheets, and two key lists. How can you keep from miscalculating your ROI -- and seriously losing money? (6 Common Mistakes) Consider…

Web Metrics Tested

SECTION 2 is focused on METRICS -- that is how to measure your website activity. The next report is focused on ANALYTICS -- that is how to apply your metrics in a practical way to your marketing. Let's begin with a vital question. What…