As part of our research, we have prepared a review of the best Internet resources on this topic. This comprehensive study represents many hours of labor. Perhaps it will help you as you consider your strategy.
These sites were rated for usefulness and clarity, but alas,
the rating is purely subjective.
* = Decent ** = Good *** = Excellent **** = Indispensable
Pop-Up Ads, Part 1: Good? Bad? Ugly? ***
“If domination of newspaper headlines, industry studies, consumer polls, and market reports is any indication, it’s safe to say pop-up ads are the most contentious online advertising format yet. Any wonder they’re getting so much attention? Most reports say consumers downright despise these “intrusive” and “annoying” messages.”
Pop-Up Ads, Part 2: Usage Guidelines for Legitimate Marketers ***
“In part one of my look at pop-up advertising, I noted some of the many issues that have marketers questioning how this format can be successfully incorporated into their online campaigns. Through research and testing, media buyers have developed some solid theories, which can be summarized in a few basic rules. How you choose to apply them is up to you.”
When Is a Pop-Up Not a Pop-Up? ***
“With all the public ire now aimed at pop-ups, it seems everyone in the Internet business is rushing to distance themselves from the formats. First iVillage said it would eliminate third-party pop-ups. (Isn’t it interesting how nothing’s said about house ads? Even more interesting is how I still see third-party pop-ups on the site.) Then, AOL followed suit, vowing to eliminate third-party pop-ups on its service. ISP EarthLink even ran a TV ad campaign aiming to demonstrate its superiority by touting its distribution of pop-up blocking software to users.”
HotScripts: Tips and Tutorials ***
Are ROS Banners the Next Pop-Ups? **
“Where Web properties were once willing to accept most every ad placement and bend nearly every rule to satisfy advertisers and capture those coveted marketing dollars. Now they are starting to run a much tighter ship — and not just when it comes to pop-up advertising. The latest Web property to amend its ad offerings is Ask Jeeves Inc., which has not only dropped pop-ups but has also removed all run-of-site (ROS) banners from Ask.com.”
Pop-Up Warfare: Is Peace Possible? **
“Why the mass interest? As advertisers, publishers, and users continue to butt heads on pop-ups and whether this “intrusive” format exceeds what users are willing to tolerate in exchange for free online content, the users remain on the defensive. Many feel under attack. They think advertisers employing pop-ups have no respect for their personal virtual space.”
How to Design a Pop-Up to Boost Opt-Ins **
This article outlines the seven essential steps you should take in the design of a successful pop-up.
Dynamic HTML: The Definitive Reference ***
“Don’t worry any more about editing the code by hand, use our code generator! Fill out the specifications of the popup window you would like to use, including the URL and the various options such as menubars, toolbars, scrollbars, etc, and click the generate button. Just add this generated code to your site, or even have us mail it to you!”
These free pop-ups are a flexible way to keep your website visitors informed and up to date. You can update the pop-ups at any time using a web browser. You can customize the window to match your site, but they do include an advertisement at the bottom of the window.
DHTML Pop-Up 1.0 **
Pop-Up Master Pro 2.0 **
Feature-rich pop-up generator software for $67.
Editor — Flint McGlaughlin
HTML Designer — Cliff Rainer
Contributor — Brian Alt