Test Number: #020102-SD Word Count: 3700+ Focus: 7 Questions Why is it so important for the web marketer to capture the email address of his site visitors? How much impact can a well worded popup have on your email signup…

So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy? Retailers, Publishers, Consultants... here is what we have…

So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…

So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following: The unsubscribe ratio The undeliverable ratio The secondary…

Test Number: #090501-SD Word Count: 3300+ Focus: 17 Questions What percentage of sales are we losing in the order process? What is happening to these "almost buyers" after they abandon the shopping cart? Why are we…

If you've read this far, then it is time we address solutions. Here are key questions and answers that should help you to apply this experiment's findings: Which screen resolutions are being used by your site visitors? This table…

Test Number: #070501-ECO Word Count: 3400+ Focus: 13 Questions How does the new online service Marketplace Manager work? On which sites does Marketplace Manager list your product? How effective is Marketplace Manager?…

In SECTION 1 of this issue, we reported that ZINE 1 helped its companion website increase traffic from 12,000 to more than 70,000 page views per month. We also reported that (immediately following the delivery of an issue) traffic from…

Word Count: 3000+ Focus: 7 Questions How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)? How can you get the highest ranking in Yahoo's Product Search? How profitable is the traffic…

Test Number: #112501-SD Word Count: 1950+ Focus: 7 Questions How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign? What is the true cost per subscriber?…

At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…