After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests — you got through all that this week, right? — you’re probably ready for some weekend reading.
Here are five highly recommended articles from the past week, covering different areas of online marketing:
- Conversion Optimization: When & Where to Address Customer Anxiety — One of our favorite blogs does it again. Linda Bustos of GetElastic shows how ecommerce sites can increase sales by addressing customer concerns, from product pages to cart and checkout pages. The post also links back to the Ecommerce Report.
- PPC / SEM Analytics: 5 Actionable Tips To Improve ROI — The title speaks for itself, but in this post, analytics pro Avinash Kaushik shares five “non-normal” analyses that you can apply to boost your ad revenue.
- Finding and Using Niche Blogs — The tips in this SEOmoz blog post can help you with two frequently overlooked areas related to SEO and PR: your link building and blogger outreach efforts.
- The Ultimate Community Management FAQ — Social media and community-building strategies are still raising a lot of questions for marketers trying to get a handle on how to use them for business. Amber Naslund answers a bunch of those questions, and in doing so, offers several ideas and tools for socializing with a purpose.
- Annoying Consumers with Too Many Emails — A straightforward post that seeks to answer the questions all email marketers should be asking: “How often is too often? When does the frequency of a program start to drive people away?”
Have some favorites of your own? Putting any of the ideas from these articles into practice? Drop a comment.
Hi there, and thanks very much for including my post in your roundup. Hoping it’s helpful; please feel free to add more questions in the comments if there’s more you want to know!
Cheers and have a great weekend,
Amber
Sure thing, Amber. Thanks for the comment. You immediately validated the parts from your post about monitoring and responding. 😉
For others visiting the page, also be sure to check out the Social Media guide PDFs. Plenty of good info and tools in there. Amber knows the subject inside-out.
Thanks for the post on Avinash… I was not following him the last months. Great tool he is pitching. I will do some testing this summer.
Thanks for the comment, Tom. What’s great about Avinash is that while he only posts a couple times per month, there’s a lot of insight and action steps in his posts, so when they appear, you get a lot to think about.