We have all seen those offer pages online which include some kind of deadline. “Save 25% if you buy before midnight today!” Or, “Only 15 remaining…buy now!”
Adding urgency to a sales page works. There is no doubt about that.
However, using urgency to increase conversion rates should not be used as a blunt instrument to drive sales.
When your purpose is too obvious, you can lose of a lot of credibility.
In our next teleconference call, on July 5th at 4:00PM, we’ll be sharing some data on the use of urgency, and offering some advice on how to use this approach with forethought and care.
You can sign up for the free call here.
