Opt-In List Builder
Test Number: #100501-EZ
Word Count: 3100+
Focus: 14 Questions
Why do so many marketers publish an ezine?
How does the List Builder Program work?
How fast can you expect the The List Builder Program to generate…
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Opt-In List Builder Tested
So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following:
The unsubscribe ratio
The undeliverable ratio
The secondary…
The Order Process Tested
Test Number: #090501-SD
Word Count: 3300+
Focus: 17 Questions
What percentage of sales are we losing in the order process?
What is happening to these "almost buyers" after they abandon the shopping cart?
Why are we…
The Order Process Tested
In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption?
Mr. Goldman was not daunted.…
Site Compatibility Tested
Test Number: #080501-SD
Word Count: 3400+
Focus: 12 Questions
How well did our 4 test sites perform?
How important is it for your site to be compatible with the different browsers and operating systems?
How can you use…
Site Compatibility Tested
If you've read this far, then it is time we address solutions. Here are key questions and answers that should help you to apply this experiment's findings:
Which screen resolutions are being used by your site visitors?
This table…
Marketplace Manager
Test Number: #070501-ECO
Word Count: 3400+
Focus: 13 Questions
How does the new online service Marketplace Manager work?
On which sites does Marketplace Manager list your product?
How effective is Marketplace Manager?…
Marketplace Manager Tested
If you have braved the onslaught of data from the previous section, we can only assume that you are interested in the practical aspects of integrating Marketplace Manager with your current strategy.
Here are 7 key questionsthat may help…
Update: Google’s New Adword Program Tested
#040501-PSE - Google's New Adword Program - We test 6891 impressions to determine the true cost per click
In the April Edition of the Journal, we posed a (doubly) provocative question:
How did a belly dancing diva help our research team…
Generating Revenue With An Ezine
Test Number: #060501-EZN
Word Count: 3500+
Focus: 8 Questions
Which offering will generate the highest yield: a premium subscription, a specialized ebook, or a tangible product line?
What conversion ratios can you expect to…
Generating Revenue With An Ezine Tested
In SECTION 1 of this issue, we reported that ZINE 1 helped its companion website increase traffic from 12,000 to more than 70,000 page views per month.
We also reported that (immediately following the delivery of an issue) traffic from…
Update: Ezine Promotion Tested
#032001-PSE - Ezine Promotion - We test 36 directories, announcement lists, and review sites...
In the March 20th, RESEARCH EDITION of the Journal, we posed a simple challenge:
"So how many subscribers can you win with a 30-day blitz in…
We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping
Word Count: 3000+
Focus: 7 Questions
How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)?
How can you get the highest ranking in Yahoo's Product Search?
How profitable is the traffic…
Update: 5 Pay Search Engines Comparison
#030501-PSE - 5 Pay Search Engines Compared In An 8-Month Study
In the March 5th, Research Edition, we posed a troubling question...
"How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional…
Google’s New Adword Program
Word Count: 2360+
Focus: 6 Questions
How effective is Google's New Adword Program?
How can you calculate your true cost per click?
How can you predict, in advance, your number of impressions?
What is the…
Google’s New Adword Program Tested
How does Google compare to GoTo in terms of advertising effectiveness?
With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy.
As an example, on GoTo the term "mortgages" receives…
Ezine Promotion
You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…
Ezine Promotion
Test Number: #112501-SD
Word Count: 1950+
Focus: 7 Questions
How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign?
What is the true cost per subscriber?…
5 Pay Search Engines Are Compared In An 8 Month Study
Word Count: 2130+
Focus: 8 Questions
Which pay search engines are most effective?
How important is it to maintain the top position?
Does it pay to advertise on the less popular engines?
Does using a…
5 Pay Search Engines Tested
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them?
In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…