Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments.
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Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to…
Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.
Green Marketing: The psychological impact of an eco-conscious marketing campaign
Almost every industry has seen a shift toward green technology. While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really effective.
Lead Nurturing Tested: How slight script tweaks increased response by 31%
The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase…
An extremely interesting experiment led us to three key principles to observe when marketing multiple products.
Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without…
Web forms often cause mental and physical friction. Most optimization strategies focus on reducing friction to increase conversion, but could there be a different approach?
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales.
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage?
As marketers, our primary…
Does Fear-based Marketing Work?
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…
Digital Subscriptions Boosted
While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…
Site Banners Tested
Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?
In this 35-minute Web clinic Mike Loveridge, Head of Digital Test…
The Top 5 Marketing Discoveries of 2015
In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you…
Strengthen Your Copy in 35 Minutes
As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective?
Copy is the…
Optimizing Email Capture
You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out.
There are many rationales behind the neglect of the lead capture form some to do with…
How to Write Headlines That Convert
A first impression is essential when getting to know something unfamiliar, such as a person, a new place or a book. Why would a website be any different?
While there are many elements on a webpage that impact a customer's decision,…
Personalized Messaging Tested
What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the recycling bin?
While there are many elements that make up email marketing, the simplest, and the most impactful to the bottom…
Does Seasonal Messaging Really Work?
Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects.
However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect leaving your…
Branded Design Tested
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel.
Finding the right balance between design and clarity requires testing.…
Harnessing Customer Motivation
The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.
However, motivation is also the most difficult element to impact.
How can marketers…
The Power of the Properly Sequenced Subject Line
According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015).
However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete…