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Copywriting: 5 proven discoveries that strengthen copy

Long Copy vs. Short Copy

We recently released the recording of our Long Copy vs. Short Copy clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cxw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?cxr…

Transparent Marketing™ Tested

OK, marketing pro, let's take a quick test. The following sales copy is excerpted from the Altoona Tribune. Just how effective do you think it could be? Is it persuasive? What is your instant reaction to the tone of the message? "Modoc Oil…