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Copywriting: 5 proven discoveries that strengthen copy

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A/B Testing: 3 resources for copywriting and call-to-action optimization

Daniel Burstein Jul 18, 2012 3

With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%

Daniel Burstein Jul 16, 2012 0

Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.

Copywriting: 5 Proven Discoveries That Strengthen Copy

5 Common Call-to-action Errors

Daniel Burstein Jun 25, 2012 5

The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting on Tight Deadlines

Editorial Staff Jun 15, 2012 0

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

Calls-to-action Tested: 3 words that increased conversion by 43%

Paul Cheney Jun 6, 2012 1

Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.

Email Copy Tested: How adding urgency increased clickthrough by 15%

Paul Cheney Jun 4, 2012 1

Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Elements of effective subject lines

Daniel Burstein May 14, 2012 1

To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Do question headlines work?

Paul Cheney Apr 25, 2012 13

We recently noticed a pattern for three experiments we used as examples of what not to do on your landing pages -- question headlines. So we began to wonder whether there was something inherently wrong with question headlines. Read on for…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: 5 common headline errors

Daniel Burstein Apr 4, 2012 3

When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Contest: Write the best-performing subject line and win

Daniel Burstein Mar 21, 2012 411

As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…

Test Your Marketing Intuition: Which call-to-action won?

Paul Cheney Feb 22, 2012 15

The advent of online testing has made it more challenging to “make definite assertions” about which treatment of a test will perform better. So today we ask marketers to test their marketing intuition and tell us which treatment won by 45%…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

Daniel Burstein Feb 17, 2012 0

Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.

Copywriting: 5 Proven Discoveries That Strengthen Copy

PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group

Paul Cheney Jan 27, 2012 41

A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Blandvertising: How you can overcome writing headlines and copy that don’t say anything

Daniel Burstein Jan 20, 2012 6

Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: Long copy vs. short copy matrix

Daniel Burstein Aug 26, 2011 16

Is long copy or short copy better? It's a question we here a lot here at MarketingExperiments. The answer is simply...Yes. Both can perform in different circumstances. To help you choose which to use in your own circumstance we created this…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Website Redesign: Wondering what to test? Just ask your customers

David Kirkpatrick Aug 10, 2011 2

Are you looking to determine what website elements to test? Customer surveys are great way to find out where testing and optimization will have the greatest impact. Read on to find out how one web analytics company used customer feedback…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Consumer Marketing: All that stands between you and Walmart is a good story

Daniel Burstein Jul 29, 2011 15

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Optimizing Copy: The 7 most common copywriting mistakes we see marketers make

Paul Cheney Jul 18, 2011 98

There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our…

Copywriting: How your peers write effective copy on short deadlines

Daniel Burstein Jul 15, 2011 10

Writing copy for your company's marketing campaigns can be stressful. It's hard to know what to write and what will work when you've got a deadline hanging over your head. This post is about what your peers are doing to solve their…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Optimization: 2 common headline mistakes and how to make them work

Joelle Parra Jul 11, 2011 7

Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…

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