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Copywriting: 5 proven discoveries that strengthen copy

Subject Lines that Convert

Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement. In this Web clinic, Flint McGlaughlin, Managing Director, and Jon…

Long Copy vs. Short Copy

The question of long copy versus short copy is not new, and there is no shortage of differing opinions. Should webpage copy be as short as possible? Should it be long? Is there an optimal length to a webpage? To answer these questions,…

Email Copywriting Clinic

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…