Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel.
Finding the right balance between design and clarity requires testing.
How can you reinforce your value proposition with branding while, at the same time, reducing friction and increasing clarity?
In this Web clinic, our research team shared one test resulting in a 51% difference in conversion which underscored the impact of branding on the variable of clarity in the conversion heuristic.
Credits:
Presenters
Pamela Jesseau
Austin McCraw
Writers
Ken Bowen
Joey Taravella
Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella