Discover What Really Works In Optimization

Optimizing PPC Campaigns

Editorial Staff Sep 18, 2014 0

A PPC ad is often a customers first impression of your product or company. Those 130 characters present your chance of channeling that persons interest into your sales funnel by transforming an individual challenge into a problem-solving…

Digital Advertising

Search Marketing: How a simple copy change increased conversion 21%

John Tackett Sep 18, 2014 2

PPC ads are often a missed opportunity when it comes to utilizing paid search as a channel. Read about how a recent PPC ad experiment can show you how to better use testing and optimization to help you understand your customers’ needs and…

E-commerce Marketing

Ecommerce: 2 tips I learned from a garage sale

John Nye Sep 15, 2014 0

This author’s experience with garage sales was minimal, but his experience with website optimization was extensive. Nonetheless, when it comes to any kind of sale, prominence, eye-path and customer theory can close even the most unlikely…

Conversion Marketing

Website Optimization

Lindsay Johannesen Sep 11, 2014 2

Testing for websites often focuses on pages, such as homepages and landing pages, that can show immediate results in metrics like conversion or bounce rate. One potentially overlooked aspect for website testing is the site’s navigation.…

Email Marketing

Email Marketing: 3 resources to help you optimize your next campaign

John Tackett Sep 8, 2014 0

Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved. Read on for three resources to help you optimize your email marketing program.

Email Marketing

Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%

Daniel Burstein Sep 4, 2014 2

A large email subscriber database might look impressive, but an engaged email subscriber database leads to effective campaigns. This blog post covers a test we ran to re-engage with our Canadian subscribers in light of the Canadian…

Lead Generation

Lead Generation: Simple text change leads to 104% lead capture increase

Jon Powell Aug 28, 2014 2

This MarketingExperiments Blog post features an optimization process highlighting a website copy change to match the copy on a direct mail piece that led to a 104% increase in lead capture. Learn more about how this case study applies to…

Digital Subscription Optimization

Subscription Checkouts Optimized: How experimentation led to compounding gains at the revenue level

Paul Cheney Aug 25, 2014 0

Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a…

Lead Generation

Leveraging Content to Generate Leads

Editorial Staff Aug 21, 2014 0

Content marketing determines how your customer gets to know your company and your product. Its your chance to break through the inner monologue of your customers decision-making process and create a dialogue. However, marketers often…

Lead Generation

Lead Generation: How one company increased leads 96% by changing the presentation of incentive…

Selena Blue Aug 21, 2014 4

Many B2B marketers use free content as an incentive to gain prospect information. How can we improve lead capture on landing pages with free content? In this experiment, we look at how a few changes in the manner of how a free guide was…

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