MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at…

Getting a lift from your testing efforts can be satisfying and rewarding. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? Read on to learn how Emily Emmer Senior, Interactive Marketing…

In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety is so important to ecommerce marketing,…

When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and exclusivity to donors, in some circumstances, can potentially make or break your solvency. Read on to learn about how…

Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base. Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…

At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process. Read this MarketingExperiments Blog post for five steps you can…

This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…

While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.” Read this MarketingExperiments Blog post to learn three steps you…