Discover What Really Works In Optimization

Marketing Multiple Products

Editorial Staff May 1, 2014 0

Conversation with customers can become a challenge for landing pages cluttered with products and content. So how do you present multiple products to the marketplace in a way that maximizes conversion? In this Web clinic, Austin…

E-commerce Marketing

E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit

Erin Hogg May 1, 2014 6

Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…

A/B Testing

Online Testing

Tony Doty Apr 28, 2014 0

Often when we begin working with a new Research Partner, the first question is, “Where do we start?” One suggestion is to use a framework to help your marketing team better understand where opportunities exist to improve conversion. Read on…

Value Proposition

Hidden Value: What buried treasure are you ignoring in your marketing?

Daniel Burstein Apr 24, 2014 1

Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.

Email Marketing

Email Marketing: Using A/B tests to challenge your assumptions

Daniel Burstein Apr 21, 2014 1

Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.

Lead Generation

Lead Nurturing Tested

Editorial Staff Apr 17, 2014 0

After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total. How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…

Value Proposition

How to Achieve a 232% Lift

Editorial Staff Apr 17, 2014 0

Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach. So how can you develop a repeatable methodology that empowers you to not only see lifts, but also foster a conclusion…

Lead Generation

Lead Generation: Customers are looking for a solution to their problems

Jessica Lorenz Apr 17, 2014 0

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads. Watch this brief video excerpt from his presentation to learn more…

Lead Generation

Lead Generation: Great results don’t always have to be complicated

John Tackett Apr 14, 2014 1

To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how…

A/B Testing

Online Testing

Selena Blue Apr 10, 2014 0

Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.

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