Discover What Really Works In Optimization

Online Testing

Martha Faulk Jun 9, 2014 0

While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.” Read this MarketingExperiments Blog post to learn three steps you…

A/B Testing

Does Green Marketing Really Work?

Editorial Staff Jun 5, 2014 0

The rising tide of "green marketing" tactics is unavoidable as customers increasingly demand new environmentally friendly products and services. But, does a green marketing campaign really have an impact on customer purchases? In this…

A/B Testing

Landing Page Optimization: Testing green marketing increases conversion 46%

John Tackett Jun 5, 2014 2

Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior? Read on to learn about a recent experiment…

Lead Generation

Lead Generation: Is your registration form part of the customer journey?

John Tackett Jun 2, 2014 0

When it comes to lead gen optimization, some marketers will opt to cut the number of required fields. But how can you optimize a lead gen form without making big cuts? Read on to learn from Austin McCraw, Ben Huppertz and Ben Filip, all…

Copywriting: 5 Proven Discoveries That Strengthen Copy

CTA Optimization: Button copy test increases click rate 95%

John Tackett May 29, 2014 0

Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process. Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…

Lead Generation

Optimizing Web Forms

Editorial Staff May 22, 2014 0

According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers. So how can marketers capture more leads in their Web forms…

A/B Testing

Web Optimization: Simple CTA test yields 956% increase in clickthrough

John Tackett May 22, 2014 1

A principle marketers at Web Optimization Summit 2014 have overwhelmingly voiced is to start simple and dig deeper when testing to discover more insights about your customers. Read this MarketingExperiments Blog post to learn more from…

Value Proposition

Value Proposition: Which of your value claims is most appealing to new customers?

Selena Blue May 19, 2014 0

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

A/B Testing

A/B Testing: The value of choice in decision-making

Mike Xiao May 15, 2014 1

Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…

Value Proposition

Testing to Find Your Aha Moment for Value Proposition

Courtney Eckerle May 12, 2014 0

It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. Watch this video excerpt to learn more from Jon…

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