MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…

One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.

The size and location of an object on your landing page can impact how customers interact with your goals. So read on to learn the importance of prominence from the perspective of a consumer with the help of Windows 8.

Executing tests live from Summit has become a MECLABS tradition. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team…

The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way into the optimal layout for your needs. Read on to learn more about how a large…

According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…