Discover What Really Works In Optimization

Email Marketing: How A/B testing raised $500 million for Obama for America

Erin Hogg Mar 10, 2014 3

At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. In…

Digital Subscription Optimization

Radio Buttons vs. Dropdowns

Editorial Staff Mar 6, 2014 0

The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought. But what if choosing the right format for a single question…

A/B Testing

Radical Redesigns

Lindsay Johannesen Mar 6, 2014 0

Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Value Proposition

Eric Coffman Mar 3, 2014 2

Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: Do you take your prospects on a journey?

Daniel Burstein Feb 27, 2014 3

One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.

Conversion Marketing

Prominence: Design and layout lessons from Windows 8

John Nye Feb 24, 2014 0

The size and location of an object on your landing page can impact how customers interact with your goals. So read on to learn the importance of prominence from the perspective of a consumer with the help of Windows 8.

Email Marketing

Email Marketing: 3 letters to drive subject line success

Allison Banko Feb 20, 2014 0

Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…

A/B Testing

Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014

Selena Blue Feb 18, 2014 0

Executing tests live from Summit has become a MECLABS tradition. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team…

A/B Testing

Conversion Rate Optimization: Why is split testing so powerful?

Daniel Burstein Feb 13, 2014 4

Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Read on to learn more about why A/B split testing is a helpful tool you can use…

A/B Testing

Customer Theory

Daniel Burstein Feb 10, 2014 0

The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

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