MarketingExperiments - Research-driven optimization, testing, and marketing ideas

When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. In the context of testing, what we are really referring to is the ever-present risk that exists in all…

For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates. Watch this video excerpt from his Email Summit 2013 presentation, "How to Optimize and…

The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop users…

2014 is here and with it opens a new year full of many opportunities to test. Read on for three simple steps for A/B testing that you can use to help put you on the path to testing smarter, not harder, in the year ahead.

Online testing platforms and analytics tools can be fairly expensive, depending on your goals and objectives. But don’t let that stop you from getting started. Read on for three free resources you can use to aid your testing and analytics…

One of the most critical elements to test on your product page is “buyability.” But what is buyability? In essence, buyability is a perceived ease of use that exists within the customer’s thought sequence. Buyability is how a customer…

We recently held a subject line experiment contest with the fine folks at Copyblogger. Although it was nice to have a little fun, we wanted to offer a few caveats gleaned from the experience. Learn more about some of the (intentional)…

We recently launched a subject line writing contest here on the MarketingExperiments Blog using a product from our sister company, MarketingSherpa: Email Summit 2014 in Las Vegas. The point of this contest was to gather possible subject…