Discover What Really Works In Optimization

A/B Testing for Fun and Profit [Subject Line Writing Contest]

Daniel Burstein Dec 3, 2013 220

If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Subject Lines that Convert

Editorial Staff Nov 27, 2013 0

Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement. In this Web clinic, Flint McGlaughlin, Managing Director, and…

A/B Testing

Marketing Analytics: How dual control testing can help curb doubts in your data

Ben Huppertz Nov 25, 2013 4

In online testing, there are plenty of things that can make your tests look conclusive when they are actually flawed. Read on to learn how using a double control can help boost confidence in your data.

Digital Analytics

Interpreting Results: Absolute difference versus relative difference

Kyle Foster Nov 21, 2013 3

Marketers are not always data-savvy mathematicians, and sometimes the full understanding of the math behind our campaign results (and for the purposes of this post, split tests) is overlooked, or simply taken at face value. One question…

Digital Analytics

Marketing Analytics: What annotation data can tell you about video subscribers

Anuj Shrestha Nov 18, 2013 0

Over the past year, plenty of charts, projections and infographics have all shown video content heading in the general direction of growth as more users engage video content online than ever before. Read on to learn to more about what…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Are You Missing Copy on Your Page?

Editorial Staff Nov 14, 2013 0

Communicating everything a customer needs to move forward in your sales process is vital. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, revealed three copy intensifiers you can use to evaluate and optimize your…

Conversion Marketing

Landing Page Optimization: 3 template design changes to help you serve multiple customer types

John Tackett Nov 14, 2013 0

Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…

Email Marketing: 6 bad habits to avoid when testing emails

Taylor Kennedy Nov 11, 2013 4

Email campaigns are different than other elements of a marketing mix including digital and traditional channels. They often have different goals, best practices and bad habits to avoid. Read to learn more about six bad habits to be aware of…

A/B Testing

A/B Testing: Collaborative test planning can help you avoid “I told you so” testing

Spencer Whiting Nov 7, 2013 1

Marketing and testing strategies often have a tendency toward being driven by the HIPPO (highest paid person’s opinion). However, a key problem with that is the customer is an afterthought, or in the worst case, never considered at all.…

Conversion Marketing

E-commerce: Category page test increases order rates 20%

John Tackett Nov 4, 2013 3

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

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