MarketingExperiments - Research-driven optimization, testing, and marketing ideas

One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market. Learn the first three steps to take toward testing your value proposition to help uncover…

The end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before. Read this post for three takeaway lessons from 2013 you can use to aid your own marketing…

One of the most critical elements of copy needed for a product is the “why” factor. It’s the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, learn how marketers at…

Clickthrough and conversion rates are often two metrics we track as measures of success in our testing efforts. It would almost seem that these two metrics share an intuitive dependency, which is simply not the case. In this blog post,…

When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…

Measuring the performance of your company’s blog is not easy. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. Read on for insights from the MECLABS Research Team for metrics you can…

Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action. It’s no big surprise that experiments with our Research Partners have found that…

The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…

Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.