MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketing and testing strategies often have a tendency toward being driven by the HIPPO (highest paid person’s opinion). However, a key problem with that is the customer is an afterthought, or in the worst case, never considered at all.…

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.

Promotions can be a great tool to drive traffic to your site and increase revenue. But, how do promos really impact your testing? Read on to learn three tips for testing during a promotion.

Going into my first test on a webpage, I wanted to ensure I got a positive result. The last thing I wanted to do was put countless hours of time and effort into a test plan, only to receive results that were not favorable to my…

What does this report tell me about my customers? Gaining insight from your metrics is not always easy, especially when it comes to interpreting metrics that simply don’t seem like significant providers of insightful customer intelligence.…

When you’re immersed in data on a daily basis, it becomes all too easy to forget that everyone is not fluent in statistical terminology. In today’s MarketingExperiments Blog post, I wanted to share three statistical concepts every marketer…

At the heart of email marketing campaigns, it seems as if a tug-of-war exists between gaining attention and engaging in conversation. So, read on to learn more about how the MECLABS research team tested a promotional-style email against a…