MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…

In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.

At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…

Applying scientific principles to their A/B testing can help marketers get as close as possible to the “truth” using limited resources available. But, how you measure helps determine how accurately you can discover the truth. Read on for to…

In this MarketingExperiments Blog post, learn three keys to improving your calls-to-action on your site by remembering some basic instincts from childhood.

When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. Read on to learn how the MECLABS research team used a simple pop-up overlay on a landing page…

Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing…