MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The checkout process is one last opportunity for marketers to connect with customer before they leave your site. Read on for six testing ideas for optimizing your checkout process that you can use aid your testing efforts.

At MECLABS, we approach marketing as a science, always testing to create more questions and then testing the answers. Read on for five tips you can use to augment A/B testing and usability testing.

Improving a highly optimized page is difficult, but not impossible. Read on for tips you can use to beat your unbeatable landing pages. Our goal is to provide marketers with a few insights you can use to aid your testing and optimization…

Fluctuations in customer behavior are bound to happen over time due to random variation, seasonal trends or other factors. Or, perhaps your website could convert more prospects by optimizing a specific aspect like hidden friction that is…

One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…

Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.