MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.

Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…

In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.

What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association? Questions like these are at the heart of a successful marketing strategy, and are central to…