Discover What Really Works In Optimization

Analytics and Testing: An approach to the delicate balance of confidence and uncertainty

Diana Sindicich Jun 13, 2013 0

One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…

Online testing: Two common reasons to use a radical redesign test approach

Kyle Foster Jun 10, 2013 7

Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.

Marketing Metrics: Can you have one number to rule them all?

Erin Fagin Jun 6, 2013 3

A common question about test metrics focuses on what metrics should marketers use to track and evaluate tests as the central tendency is to seek out a single metric to be used as the measure of success. Read further to learn more about why…

Lead Generation

Lead Generation Optimization: Two simple changes increase lead rate 166%

John Tackett Jun 3, 2013 9

One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process. Read further to learn more about how the MECLABS research team…

Analytics & Testing: 3 statistical testing methods for building an advanced customer theory

Anuj Shrestha May 30, 2013 1

Variables from gender, age, income, education and geographic location will likely play a role in why your customers say yes to your offers. Selecting a test methodology robust enough to explore statistical relationships among variables is…

Digital Analytics

Analytics and Testing: 3 tips to optimize your testing efforts

John Tackett May 23, 2013 2

Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…

Conversion Marketing

Marketing Optimization: Are you tracking website optimization ROI?

Daniel Burstein May 20, 2013 3

Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Long Copy vs. Short Copy

Editorial Staff May 16, 2013 0

The question of long copy versus short copy is not new, and there is no shortage of differing opinions. Should webpage copy be as short as possible? Should it be long? Is there an optimal length to a webpage? To answer these…

Conversion Marketing

Landing Page Optimization: Color emphasis change increases clickthrough 81%

John Tackett May 16, 2013 3

In this MarketingExperiments blog post, learn how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website…

Conversion Marketing

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3

Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…

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