MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.

Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

Cost doesn’t just exist where monetary transactions exist. When you ask prospects for information, there will be an associated cost. To optimize your form fields to mitigate these costs will require everyone who works on your marketing to…

At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, "How to Optimize and Test: Calls-to-Action for Maximum Conversions." Read on for three tests…

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…

In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…