MarketingExperiments - Research-driven optimization, testing, and marketing ideas

What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association? Questions like these are at the heart of a successful marketing strategy, and are central to…

Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…

Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…

In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…