Discover What Really Works In Optimization

Web Usability: When should you avoid navigation?

John Tackett Apr 15, 2013 5

Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…

Conversion Marketing

[Video] Landing Page Optimization: Tips when making a radical redesign decision

David Kirkpatrick Apr 12, 2013 2

Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

A/B Testing

[Video] Testing and Optimization: Involve IT when prioritizing testing sequences

David Kirkpatrick Apr 8, 2013 0

In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…

Conversion Marketing

Marketing Optimization: The 3 phases of evidence-based marketing

Daniel Burstein Apr 5, 2013 10

In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.

Conversion Marketing

The Usability Myth

Editorial Staff Apr 4, 2013 0

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…

Digital Advertising

Paid Search Marketing: A/B split test produces 144% increase in total leads

John Tackett Apr 3, 2013 2

Testing and optimizing elements of your PPC ad campaigns can increase conversion significantly when done strategically. Read further to learn how the MECLABS Research team used strategic keyword placement and an A/B split test to achieve a…

Marketing Career: Don’t overlook these 4 marketing fundamentals

Courtney Eckerle Apr 1, 2013 0

Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the mechanics of the foundational heuristics. Read on to learn four fundamentals in online testing.

Conversion Marketing

Web Usability: The Squint Technique and other insights from your peers

Daniel Burstein Mar 27, 2013 6

In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…

Marketing Questions: Making claims for new products, e-commerce landing pages

Daniel Burstein Mar 25, 2013 1

In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…

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