Discover What Really Works In Optimization

Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course

Daniel Burstein May 9, 2013 12

In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.

Copywriting: How long (or short) should your copy be?

Daniel Burstein May 6, 2013 13

In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…

Conversion Marketing

Web Usability: People don’t need many options, they need the right options

John Tackett May 3, 2013 3

Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.

Conversion Marketing

When Should You Reveal Price?

Editorial Staff May 2, 2013 0

Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…

A/B Testing

A/B Testing: SAP increases conversion 62% by using images

Daniel Burstein May 1, 2013 9

In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.

Conversion Marketing

Landing Page Optimization: Simple color change increases conversion 10%

John Tackett Apr 29, 2013 9

When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Read further to learn how the MECLABS research team used a background color test on a landing page to increase account…

Online Marketing Testing: A research manager’s view of balancing risk and reward

Spencer Whiting Apr 26, 2013 2

Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.

Product Pricing: 4 tips for communicating price in your marketing

Daniel Burstein Apr 24, 2013 3

In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…

Digital Advertising

Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign

John Tackett Apr 22, 2013 1

Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…

Email Marketing

[Video] Email Marketing: Use website content to increase list size

Brad Bortone Apr 19, 2013 0

In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.

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