Discover What Really Works In Optimization

Can I Test More Than One Variable at a Time?

Editorial Staff Sep 5, 2013 0

A/B testing on the Web has become increasingly complex in the last few years. However, according to the MarketingSherpa 2012 Website Optimization Benchmark Report, using a clear testing and optimization strategy is the least popular…

Customer Motivation: 3 steps to help you stop thinking like a marketer

Michael Powers Sep 5, 2013 0

Testing and data are some of the most vital tools in optimization, but in order to use those tools effectively, understanding the needs and motivations from the perspective of your prospects is vital to improving your marketing efforts. In…

Digital Advertising

Display Advertising: 4 common mistakes marketers make with banner ads

Selena Blue Aug 29, 2013 16

Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…

Conversion Marketing

Landing Page Optimization: 6 common traits of a template that works

John Tackett Aug 26, 2013 10

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…

SEO

Microsites Tested

Editorial Staff Aug 22, 2013 0

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many…

A/B Testing

Online Testing: Microsite A/B split test increases lead rate 155%

John Tackett Aug 22, 2013 0

Plenty of marketers use microsites to communicate the value of specific products or services to potential customers, but is it possible to say too much on a microsite? Read on to learn more about how a recent experiment reduced content on a…

Conversion Marketing

Transparent Marketing: 3 tips to help build your online credibility

John Nye Aug 19, 2013 4

Building credibility with your online customers can feel like you’re pushing boulder uphill at times, but luckily, there are some tools marketers can use to minimize the heavy lifting. Read on for three tips you can use to build your…

Marketing Analytics: 4 tips to boost confidence in your analytics reporting

Taylor Kennedy Aug 15, 2013 2

Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…

Email Marketing

Email Marketing: Subject line test increases open rate by 10%

John Tackett Aug 12, 2013 9

Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. Read to learn more about how one gold medal winner used a subject line test to increase…

Digital Subscription Optimization

Converting Free Trials to Paid Customers

Editorial Staff Aug 8, 2013 0

For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction. But, when trial customers choose not to transact, marketers are left wondering: Did we give too…

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