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Landing Page Optimization

Editorial Staff Nov 20, 2007 0

Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that a single change is typically a…

Value Proposition

Lead Generation

Editorial Staff Oct 8, 2007 0

Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync with your business model? Getting prospective customers to land on your pages is just the beginning. You may need to capture…

Has Your Site Conversion Peaked?

Adam Lapp Jul 31, 2007 0

Let’s suppose you have taken a few marketing courses and have created a fundamentally sound webpage with all the bells and whistles . . . clear headline, natural eyepath, low friction, credibility indicators, etc. And let’s suppose with 2%…

Value Proposition

Essential Metrics for Online Marketers

Editorial Staff Jul 19, 2006 0

How to create a simple metrics dashboard to track what really matters. You can listen to a recording of this clinic here: Essential Metrics for Online Marketers Many marketers feel overwhelmed by the volume of data generated…

SEO vs. Page Conversion Rates

Nick Usborne May 25, 2006 0

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…

Value Proposition

The Power of Small Changes

Editorial Staff Mar 21, 2006 0

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Small Changes Here is the question we asked ourselves: In our focus to maximize increases in conversion rates by…

Conversion Marketing

Conversion Rate Optimization

Editorial Staff Jul 29, 2005 0

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Conversion Rate Optimization This research brief will answer the following questions: What is…

Digital Advertising

DealTime.com’s Product Categories Tested

Editorial Staff Dec 5, 2002 0

Current DealTime Product Category List Appliances -> Air Conditioners Appliances -> Clothes Dryers Appliances -> Dishwashers Appliances -> Espresso Machines Appliances -> Freezers…

Conversion Marketing

Site Design 2 Tested

Editorial Staff Jan 5, 2002 0

So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

E-commerce Marketing

The Order Process Tested

Editorial Staff Dec 20, 2001 0

You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here. Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…

Conversion Marketing

The Order Process Tested

Editorial Staff Sep 5, 2001 0

In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption? Mr. Goldman was not daunted.…

Digital Subscription Optimization

Ezine Promotion

Editorial Staff Mar 20, 2001 0

Test Number: #112501-SD Word Count: 1950+ Focus: 7 Questions How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign? What is the true cost per subscriber?…

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