Email Marketing: Do you tell your customers too much?

Name: Email Marketing: Do you tell your customers too much?
Uploaded: 2012-06-18
Channel: Daniel Burstein
Description: Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.

Video

By Daniel Burstein On Jun 18, 2012

In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email …

You can watch the full, free Web clinic replay – “Subject Lines Tested: How to write subject lines that double your clickthrough rate” – to see more live optimization of your peers’ email marketing, and get a checklist that will help you write effective subject lines for your future campaigns.

Related Resources:

Email Test: Shorter copy brings 100% more total clickthroughs

Email Marketing Optimization: Email messaging 101

Subject Line Test: 125% more unique clickthroughs

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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1 Comment

Ryan says 12 years ago

This is something that I see many small business owners doing incorrectly. They give way to much information in their emails and it actually slows down the amount of traffic and conversions that they are getting. The thing that I tell many people to start with is by sending out two different emails a few times to see what is working best. This will give you a good idea of your audience and the ways that you should approach them in the future.

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