MarketingExperiments 29 posts 0 comments

During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to…

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

NOTES: These are the notes for our interactive July 12 clinic on Testing the Effect of Urgency on Landing Pages. The recording of the event will be posted here in a few days. How to create real urgency and increase conversion rates. We…

Please download the Essential Metrics dashboard tool here NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the…

When testing, the validity of the data is a function of the how much a difference there is between your results, and the sample size. Simply put, if you have a larger variance between two results, then you will need a smaller sample size…

This is our first post based on a question from one of our subscribers. The question was emailed in and the writer kindly gave us permission to post both his question and our answer here in the blog. The Question: “Nick's point was that a…

What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…

We have created this blog for a number of reasons. But the driving force behind it was the desire to share Q&A from out teleconference clinics. If you have ever taken part in one of our phone clinics, you’ll know that we invite…