Test Validity Analysis – a free download

As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…

SEO vs. Page Conversion Rates

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…

Is your web site surfer-friendly?

In the world of optimization and the search for increased revenues, it is tempting to create our site pages in a way that deliberately “pushes” readers in one single direction. Our own optimization tests have shown time and again that by…

A cautionary take about Eco-Ads

What are eco-ads? They spring from marketing strategies, often within large corporations, which address the need to present companies as being friendly towards the environment. Companies recognize that many of their customers are concerned…

What color should you use for visited links?

Here’s another question that came in a few days ago. Someone wanted to know what the best practice is for changing the color or appearance of a text link after it has been clicked. Our Director Optimization, Jimmy Ellis, wrote up this…

A quick update on credibility indicators…

In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing Page teleconference call today. During our final edit we decided instead to run a separate call on credibility indicators. As a…

Will the online ad boom continue?

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…

Control over your brand online? What control?

In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors. Here is an excerpt from that article:…

Marketing is a System, not an Event.

So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place. This is as…

When is an A/B Split Test valid?

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…