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Paul Cheney 89 posts 98 comments
Paul Cheney, Senior Manager, Content & Marketing, MECLABS Institute, MarketingSherpa, MarketingExperiments. Paul is the Senior Managing Editor of MarketingExperiments.com at MECLABS Institute. He helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…
Ecommerce Optimization in 8 Minutes
A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In…
Marketing Needs English Majors: 3 Highly marketable business skills that English majors have in…
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had all but stopped. And at the time, it seemed like there was no hope for anyone…
5 A/B Test ideas for mobile gaming apps
The developers were behind the game Air Patriots on almost every mobile app store talk about 5 a/b tests they ran inside their app and what they learned.
Homepage Optimization
In this video, Flint McGlaughlin talks about the blind spots inherent in the InnocareHealth homepage, and how to correct them.
How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…
Make Your Content Useful: How a simple UI change created 74% more page views
When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.
Build a Better Home Page Strategy: How serving multiple personas on a homepage increased…
By simply directing visitors to the content they wanted, this healthcare company generated a 52% increase in clickthrough to a key page in their funnel.
Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads
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Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer…
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Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?
Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.
Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
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How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using…
In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.
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Follow these two key principles to better connect with your prospect and build positive customer momentum.
A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers
Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.
This 1960s Statistician Can Teach You Everything You Need to Know About the Fundamentals of A/B…
J. Stuart Hunter is one of the most influential statisticians of the last half of the twentieth century. Watch some of his experimental designs for a business model that he recorded in the 1960s to learn what we mean when we say…
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Read on to learn the proper way to write a value proposition.
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