Eric Stockton, VP of Education at MarketingExperiments, recently flew down to sunny Miami to teach Affiliate Summit attendees how to apply and optimize subtle changes to their landing pages.
The Power of Small Changes Tested was excerpted from research case studies that you can access here.
The session spelled out our conversion index formula and illustrated through case study how important it is to pay CLOSE attention to the key details of each of your landing pages.
The questions from audience members illustrated that many marketers have not yet tapped into the true power of online testing and the feedback was very positive.
Affiliate managers, publishers, advertisers alike that were in attendance expressed a very real interest in improving landing pages, email campaigns, and paid search ads. This simply cannot be done effectively without a fundamental knowledge of how to test for what really works.
Shawn Collins and Missy Ward put together a wonderful program and the show was a big success. Congratulations to them both. We look forward to seeing you at one of these great events soon.
Herb Jones
Executive Manager of Training and Education
MarketingExperiments.com LLC
herb.j@marketingexperiments.com
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